CASE STUDIES
Revenue-Generating Experiences through Transformative Storytelling and Brand Partnerships
We specialize in delivering end-to-end solutions for commercial, film, and TV production, with a track record of successful projects. Our expertise extends to experiential marketing and brand partnerships, where we excel in creating immersive experiences that captivate audiences. With a focus on revenue generation, we have achieved impressive results, such as selling 100 limited edition whisky bottles in 24 hours. We also have experience in utilizing cutting edge technologies for impactful marketing campaigns, including 3D holograms during Swim Week and a successful VR experience for Marvel's Deadpool release. We are eager to discuss potential collaboration opportunities.
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Client:
Aston Martin
Challenge:
Rebel of America, a visionary creative studio, sought to create revenue-generating experiences that not only captivated audiences but also delivered tangible results for their clients. They aimed to push the boundaries of storytelling, leverage innovative production techniques, and forge strategic brand partnerships to achieve their goals.
Solution:
Rebel of America devised a comprehensive strategy that integrated transformative storytelling, innovative production, experiential marketing, and brand partnerships. By combining these elements, they aimed to create immersive experiences that not only inspired audiences but also generated substantial revenue.
To achieve this, Rebel of America collaborated with esteemed brands, including Aston Martin Lagonda Ltd, Sotheby's, and Beam Suntory, on the highly successful launch of Bowmore ARC-52: The 'Mokume Edition.' This unique collaboration resulted in the creation of a one-of-a-kind decanter, featuring a remarkable 52-year-old vintage whisky from the iconic era of Bowmore distilling.
Through a strategic partnership with Sotheby's, Rebel of America orchestrated an auction for the Bowmore ARC-52, held on 26th May 2023. With an estimated value of £140,000-220,000 ($175,000-275,000), the auction generated substantial revenue. The proceeds were donated to a long-term fund supporting the people of Islay and investing in initiatives to futureproof the distilling industry.
Results:
Rebel of America's strategic approach yielded exceptional results, both in terms of revenue generation and audience engagement:
1. Revenue Generation:
-The partnership between Rebel of America, Aston Martin, Sotheby's, and Beam Suntory resulted in significant revenue. The auction of Bowmore ARC-52 generated impressive bids, ultimately raising a substantial amount for the cause.
-By leveraging the power of strategic brand partnerships, Rebel of America created revenue-generating opportunities that had a positive impact on their clients' bottom line.
2. Audience Engagement:
-The immersive experience of Bowmore ARC-52 captivated audiences and sparked widespread interest. It not only appealed to whisky enthusiasts but also attracted art collectors, luxury enthusiasts, and fans of unique collaborations.
-Through transformative storytelling and innovative production, Rebel of America successfully created an emotional connection with the audience, elevating the value and desirability of the product.
Conclusion:
Rebel of America's integration of transformative storytelling, innovative production, experiential marketing, and brand partnerships proved to be a winning formula for revenue generation. In 2022, the partnership contributed to a remarkable $32,000,000 in revenue, further solidifying the impact and effectiveness of Rebel of America's innovative approach.
By pushing creative boundaries and fostering strategic collaborations, they created immersive experiences that not only inspired audiences but also drove substantial commercial success for their clients. Rebel of America continues to shape the future of storytelling and create extraordinary opportunities that leave a lasting impact on both audiences and brands alike.
Case Study:
Paraiso Aston Models
Experiential Marketing at Swim Week
Client:
Paraiso / Aston Models
Challenge:
Rebel of America, a leading production studio specializing in experiential marketing, was entrusted with creating a memorable and immersive experience for Aston Models during Swim Week. The primary challenge was to leverage innovative technologies and strategic partnerships to captivate audiences, generate media impressions, and elevate the visibility and brand impact of Aston Models in the highly competitive fashion industry.
Solution:
Rebel of America designed a comprehensive experiential marketing campaign that showcased Aston Models in a unique and captivating way during Swim Week. Leveraging their expertise in innovative technologies, Rebel of America utilized Volumetric Capture and Augmented Reality (AR) to bring runway models to life as 3D holograms around South Beach.
The campaign started with the installation of AR-powered holograms featuring Aston Models at key locations around South Beach, creating a buzz and piquing the curiosity of passersby. The Volumetric Capture technology captured the intricate details of the models' movements, allowing the holograms to mimic their runway walks and poses with astonishing realism.
To maximize exposure and media impressions, Rebel of America strategically partnered with renowned fashion publications and influencers. These collaborations resulted in extensive coverage across various media channels, generating a staggering total of 300,202,803 media impressions. The immersive AR experience became a focal point of Swim Week, captivating attendees and industry insiders alike.
Results:
Rebel of America's experiential marketing campaign for Aston Models at Swim Week achieved remarkable outcomes:
1. Aston Models' Brand Impact:
The use of Volumetric Capture and AR technology allowed Aston Models to stand out during Swim Week, creating a memorable and innovative brand experience. The captivating holographic displays and immersive AR interactions successfully positioned Aston Models as a trailblazer in the fashion industry, showcasing their commitment to pushing creative boundaries.
2. Media Impressions and Exposure:
The strategic partnerships and collaborations with fashion publications and influencers resulted in an impressive total of 300,202,803 media impressions. The campaign received extensive coverage in both traditional and digital media, amplifying the visibility and reach of Aston Models and Swim Week as a whole.
3. Audience Engagement and Buzz:
The AR-powered holograms featuring Aston Models generated significant excitement and engagement among attendees and passersby during Swim Week. The captivating displays sparked conversations, attracted crowds, and established a strong presence for Aston Models, leaving a lasting impression on the fashion community.
Conclusion:
Rebel of America's experiential marketing campaign for Aston Models at Swim Week showcased their ability to create extraordinary and immersive brand experiences. By leveraging cutting-edge technologies such as Volumetric Capture and AR, Rebel of America successfully elevated the brand impact of Aston Models and created a buzz around Swim Week. The strategic partnerships and collaborations resulted in extensive media coverage and generated millions of media impressions, reinforcing Aston Models' position as an industry leader. Rebel of America's innovative approach, coupled with their expertise in experiential marketing, demonstrated their ability to deliver exceptional results and set new standards in the fashion industry.
Case Study:
Immersive Deadpool VR Experience
Client:
Marvel
Challenge:
Rebel of America, a visionary creative studio, was approached by Marvel and Fox to create an immersive virtual reality (VR) experience for the release of the highly anticipated Deadpool feature film. The challenge was to develop a captivating and engaging VR experience that would generate buzz, attract a wide audience, and contribute to the overall success of the film.
Solution:
Rebel of America conceptualized and executed with production partner Coyote Post a groundbreaking VR experience that brought the irreverent and iconic Deadpool character to life in an entirely new way. By leveraging innovative technologies and strategic partnerships, they aimed to create a one-of-a-kind immersive experience that would resonate with fans and draw attention from both the film industry and the general public.
The team utilized state-of-the-art VR technology, incorporating cutting-edge visual effects and interactive elements to transport users into Deadpool's world. They designed an experience that combined thrilling action sequences, humorous dialogue, and immersive environments to capture the essence of the character and the film.
To maximize the impact of the VR experience, Rebel of America partnered with Facebook 360 to leverage their platform and reach a broad audience. By releasing the experience on Facebook 360, they tapped into the platform's extensive user base and enabled millions of viewers to access and engage with the VR content.
Results:
Rebel of America's immersive Deadpool VR experience garnered exceptional results, both in terms of audience engagement and promotional success:
1. Audience Engagement:
-The VR experience quickly gained widespread attention, capturing the imaginations of fans and the general public alike. It offered a unique opportunity for viewers to step into Deadpool's world, immersing themselves in his irreverent humor and action-packed adventures.
-The experience generated an overwhelming response, with millions of views within the first few days of its release. Viewers praised the realism of the VR environment, the seamless integration of visual effects, and the overall immersive nature of the experience.
2. Promotional Success:
-The Deadpool VR experience became a significant promotional tool for Marvel, Fox, and the Deadpool film franchise. Its unique and innovative nature attracted media attention, resulting in extensive coverage and exposure across various entertainment and technology publications.
-The VR experience contributed to the overall marketing campaign for the Deadpool film, generating buzz and excitement leading up to its release. It served as a powerful tool to engage with fans, enhance brand awareness, and differentiate the film from other releases in the industry.
Conclusion:
Rebel of America's creation of the immersive Deadpool VR experience showcased their ability to push the boundaries of storytelling and create groundbreaking experiences. By leveraging innovative VR technology, strategic partnerships, and the power of social media platforms, they successfully engaged audiences and contributed to the overall success of the Deadpool film franchise. Rebel of America continues to drive innovation in the realm of immersive storytelling and shape the future of virtual reality experiences.
Case Study:
Augmented Reality Experience for Basecamp Fitness
Client:
Basecamp Fitness
Challenge:
Rebel of America, a leading creative studio, was tasked with enhancing the engagement and connection between Basecamp Fitness members and the brand. The challenge was to create an innovative and interactive experience that could be accessed by members anytime, anywhere. The goal was to leverage cutting-edge technology to provide personalized and engaging challenges that would strengthen the relationship between Basecamp Fitness and its members.
Solution:
Rebel of America employed cutting-edge volumetric capture technology and artificial intelligence to develop an immersive Augmented Reality (AR) experience for Basecamp Fitness members. The team harnessed the power of AR to bridge the gap between the physical and digital worlds, allowing members to engage with the brand and participate in interactive challenges wherever they may be.
The AR experience was designed to be accessible via a mobile application, ensuring convenience and flexibility for members to connect with Basecamp Fitness continuously. Rebel of America utilized artificial intelligence algorithms to analyze user data and generate personalized challenges tailored to each member's lifestyle, preferences, and fitness goals. This personalized approach added a layer of customization, making the experience more relevant and engaging for each individual user.
The data collected from members' interactions and performance within the AR experience was managed and analyzed by Rebel of America. This data-driven approach allowed the studio to generate valuable insights and provide actionable recommendations to Basecamp Fitness. By understanding members' behaviors, preferences, and progress, Rebel of America was able to enhance the overall marketing strategy and create added value for both the client and users.
Results:
Rebel of America's Augmented Reality experience for Basecamp Fitness members yielded remarkable results, both in terms of member engagement and marketing value:
1. Enhanced Member Engagement:
-The AR experience captivated and motivated Basecamp Fitness members, providing them with interactive challenges and personalized workouts that aligned with their lifestyle. The convenience of accessing the experience from anywhere empowered members to stay connected and engaged with the brand continuously.
-The interactive nature of the challenges fostered a sense of community among members, encouraging friendly competition, and creating opportunities for social sharing and support.
2. Data-Driven Marketing Insights:
-The data collected and analyzed by Rebel of America provided valuable insights into members' behaviors, preferences, and performance. This data allowed Basecamp Fitness to tailor their marketing strategies, promotions, and offerings to better meet the needs and interests of their members.
-By leveraging artificial intelligence algorithms, Rebel of America was able to generate personalized recommendations for members, further enhancing their fitness journey and overall satisfaction.
Conclusion:
Rebel of America's implementation of cutting-edge volumetric capture technology and artificial intelligence in the development of an Augmented Reality experience for Basecamp Fitness members showcased their ability to create personalized and engaging interactions.
The AR experience enabled members to connect with the brand continuously, participate in interactive challenges, and receive custom workouts tailored to their lifestyle. The data-driven approach provided valuable marketing insights for Basecamp Fitness, enabling them to optimize their strategies and create enhanced value for their members.
Overall, Rebel of America's innovative solution strengthened the bond between Basecamp Fitness and its members, driving member engagement and satisfaction.
Case Study:
Virtual Reality Unveiling of
TopGolf's Flagship Location
Client:
TopGolf
Challenge:
Rebel of America, a pioneering creative studio, was tasked with creating a compelling Virtual Reality (VR) experience for the unveiling of TopGolf's flagship location at the MGM in Las Vegas. The primary mission was to showcase the location to a remote audience and entice them to travel to Las Vegas, thereby driving attendance and revenue for TopGolf's most successful location. The challenge involved obtaining FAA approval to fly VR cameras in a designated No Fly Zone and producing immersive content that captured the essence and excitement of the flagship venue.
Solution:
Rebel of America developed a strategic approach to address the challenge at hand. They meticulously prepared a comprehensive proposal highlighting the significance of capturing the unveiling event using VR technology. Emphasizing the opportunity to engage and enthrall a remote audience, Rebel of America sought and successfully obtained FAA approval to fly VR cameras in the No Fly Zone, enabling them to capture unique aerial perspectives of the venue.
The VR experience created by Rebel of America showcased the state-of-the-art facilities, interactive gameplay, and vibrant atmosphere of TopGolf Las Vegas. By leveraging the Samsung Gear VR store, which boasted a monthly user base of over 1 million users, the immersive content transported viewers to the heart of the flagship location. Through interactive challenges and captivating visuals, Rebel of America effectively conveyed the unique experience and excitement of TopGolf Las Vegas to remote audiences, enticing them to visit the location in person.
Results:
Rebel of America's Virtual Reality unveiling of TopGolf's flagship location achieved remarkable outcomes:
1. FAA Approval and No Fly Zone Access:
-Rebel of America successfully obtained FAA approval to fly VR cameras in a designated No Fly Zone for the TopGolf unveiling event. This accomplishment demonstrated their expertise in navigating regulatory challenges and their commitment to delivering exceptional and groundbreaking experiences.
2. Remote Audience Engagement and Travel Incentive:
-The VR experience created by Rebel of America captivated a remote audience, showcasing the unparalleled offerings of TopGolf Las Vegas. By providing an immersive and interactive experience, the VR content enticed viewers to travel to Las Vegas to personally experience TopGolf's flagship location. The success of TopGolf Las Vegas as the brand's most successful location further validated the impact and effectiveness of the VR unveiling in driving attendance and revenue.
Conclusion:
Rebel of America's Virtual Reality unveiling of TopGolf's flagship location successfully achieved its primary mission of showcasing the venue to a remote audience and incentivizing travel to Las Vegas. By obtaining FAA approval for flying VR cameras in a No Fly Zone, Rebel of America overcame regulatory challenges and delivered a captivating VR experience that conveyed the unique atmosphere and excitement of TopGolf Las Vegas. The immersive content effectively enticed viewers to visit the location in person, resulting in TopGolf Las Vegas becoming the brand's most successful venue. Rebel of America's innovative approach and expertise in leveraging VR technology not only elevated the unveiling event but also drove attendance, revenue, and the brand's overall success.
Case Study:
Music Video Production for Warner Bros Music
Client:
Warner Bros
Challenge:
Rebel of America, a visionary creative studio, was approached by Warner Bros Music to produce a music video for one of their artists. The challenge was to create a visually stunning and compelling music video that would not only resonate with audiences but also drive global commercial success. The goal was to generate a significant number of views on YouTube and enhance the artist's visibility and popularity in the music industry.
Solution:
Rebel of America embarked on a creative journey to produce a captivating music video that would captivate viewers and propel the artist's career to new heights. They focused on developing a visually striking concept that perfectly complemented the song's theme and showcased the artist's unique style.
The team meticulously planned and executed every aspect of the music video production, including set design, choreography, cinematography, and visual effects. They leveraged their expertise in storytelling and innovative production techniques to create a visually immersive experience that resonated with both existing fans and new audiences.
To maximize the music video's reach and potential for commercial success, Rebel of America strategically released it on YouTube, the world's largest video-sharing platform. They employed targeted marketing strategies, including engaging social media campaigns and influencer partnerships, to generate buzz and drive organic views.
Results:
Rebel of America's music video production for Warner Bros Music achieved exceptional results, both in terms of audience engagement and global commercial success:
1. Audience Engagement:
-The music video quickly gained traction, captivating viewers with its visually stunning imagery, compelling storytelling, and synchronization with the artist's music. It resonated with audiences, sparking conversations and creating a buzz within the music community.
-The video's unique and captivating nature contributed to its viral success, as viewers were compelled to share and discuss it across various social media platforms. It generated significant buzz, leading to increased engagement and heightened interest in the artist.
2. Global Commercial Success:
-The music video's release on YouTube proved to be a game-changer, attracting a massive audience and generating substantial views. With 268,000,000 views on YouTube, the music video garnered widespread attention and recognition, propelling the artist's career to new heights.
-The commercial success of the music video extended beyond YouTube, as it helped increase the artist's visibility and popularity on a global scale. It opened doors to new opportunities, such as international collaborations, live performances, and increased album sales.
Conclusion:
Rebel of America's production of the music video for Warner Bros Music showcased their ability to create visually stunning and captivating content that resonates with audiences. Through meticulous planning, innovative production techniques, and strategic marketing, they successfully propelled the artist's career to global commercial success. The music video's massive viewership on YouTube, combined with its impact on the artist's visibility and popularity, solidified Rebel of America's position as a leading creative studio in the music industry.
Case Study:
Expedia Venice Beach + Hawaii
Client:
Expedia
Summary:
We occupied Venice Beach and Hawaii, commissioned by advertising agency DDB, to create an immersive experience for their client, Expedia, to encourage travel as part of the new Expedia Plus platform.
